Our Story
About Pizza luce
Discover the passion, craft, and community behind pizza luce — United States' bold destination for authentic, wood-fired pizza and vibrant flavors made with heart.
Passion
Who We Are
The Story Behind Our Craft
Pizza luce was born from a single dream: to bring bold, honest, and unforgettable pizza to the heart of United States. What started as a small neighborhood kitchen in Roseville, MN has grown into a beloved community gathering place where every guest feels like family.
The name luce means "light" in Italian — and that spirit of warmth and illumination has guided every decision we've made. From hand-selecting our ingredients to training our team, we believe that great food has the power to bring people together and brighten any day.
- Locally sourced, seasonal ingredients used in every recipe
- Authentic dough slow-fermented for 48 hours for superior flavor
- A welcoming space for all — families, friends, and first-timers
- Community-focused with partnerships across Minnesota
What Drives Us
Our Mission & Core Values
At pizzaluce, our mission goes beyond crafting great food — we're committed to enriching communities, honoring our craft, and creating moments that matter.
Made with Love
Every pizza, every topping, every bite is crafted with genuine care and pride. We put our hearts into what we serve.
Fresh Ingredients
We partner with local farms and suppliers to ensure the freshest, most flavorful ingredients land on your plate daily.
Community First
We're more than a restaurant — we're a community hub. Pizza luce thrives because of the incredible people around us.
Uncompromising Quality
From our wood-fired ovens to our artisan toppings, we never cut corners. Quality is our promise, every single time.
Our Journey
The luce pizza Timeline
Three decades of bold flavors, community love, and relentless growth — here's how luce pizza became a United States icon.
The First Slice
Pizza luce opens its doors in a tiny space in Minneapolis with one oven, three toppings, and a whole lot of ambition. Locals fall in love instantly.
Expanding the Menu
We introduce craft beers, specialty salads, and our legendary late-night menu — becoming a go-to destination for night owls and food lovers alike.
Going Green
Pizza luce becomes one of the first pizza restaurants in the region to commit to sustainable sourcing, eco-friendly packaging, and zero-waste kitchen practices.
Roseville Flagship Opens
Our flagship location at 2851 Snelling Ave N, Roseville, MN opens with a state-of-the-art kitchen, expanded seating, and a brand-new wood-fired oven imported from Italy.
Digital Ordering Launch
We launch our online ordering platform, making it easy for the whole United States community to enjoy pizza luce from the comfort of home with fast, reliable delivery.
Still Burning Bright
Pizza luce continues to grow — welcoming new team members, new menu creations, and thousands of new fans who keep our ovens burning with passion every day.
The People Behind the Pizza
Meet Our Team
Behind every great pizza is a passionate team. At pizza lucs, our crew brings skill, creativity, and genuine enthusiasm to every shift.
Marco Ricci
Executive Chef & Co-Founder
Born in Naples, Marco brought the true art of Neapolitan pizza to the United States. His 25 years of mastery define everything on our menu.
Sarah Kim
Head of Operations
Sarah keeps every location running like clockwork. Her dedication to exceptional guest experience has shaped the warm culture pizza luce is known for.
James Torres
Dough Master
James oversees our signature 48-hour fermented dough process. His obsession with the perfect crust is what makes every pizzaluce bite unforgettable.
Leila Nguyen
Pastry Chef
Leila's dessert creations are the perfect finale to any pizza luce experience. From tiramisu to seasonal specials, she turns sugar into magic.
Love what we do? Come join our family.
View Open PositionsWhat We Stand For
Our Core Values
Passion in Every Bite
We bring relentless energy and enthusiasm to our kitchens, our service, and our community every single day.
Honest Transparency
From our ingredient sourcing to our pricing, we believe in being open, honest, and accountable to our guests.
Sustainability
We're committed to reducing our environmental footprint through smart sourcing, eco-friendly packaging, and responsible practices.
Excellence Always
Mediocrity is not on our menu. We set a high standard in every department and hold ourselves to it every shift.
Inclusivity & Welcome
Pizza luce is for everyone — regardless of background, dietary need, or order size. Our doors and hearts are always open.
Constant Innovation
We honor our Italian roots while embracing bold new ideas — always experimenting, always evolving, always pushing the crust further.