Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website luce-new.rest, place orders, use our services, or interact with us in any way. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all information collected through our website (luce-new.rest), as well as any related services, sales, marketing, or events. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Pizza Luce operates in the United States and complies with applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable U.S. consumer protection regulations.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We provide pizza and other food products to customers through our website, in-store, and delivery services. For the purposes of this Privacy Policy, Pizza Luce is the data controller responsible for your personal information.

2. Information We Collect

We collect information that you provide to us directly, information that is automatically collected when you use our services, and information obtained from third-party sources. The categories of information we collect are described in detail below.

2.1 Personal Information You Provide to Us

When you interact with Pizza Luce — whether by creating an account, placing an order, signing up for our newsletter, or contacting us — you may voluntarily provide us with certain personal information, including:

• Identity Information: Your full name, username, or similar identifiers.
• Contact Information: Email address, postal address, telephone number, and delivery address.
• Account Information: Username, password, and other account registration details.
• Payment Information: Credit card numbers, debit card numbers, billing address, and other financial information necessary to process your payments. Please note that payment information is processed through secure, third-party payment processors and is not stored directly on our servers in full.
• Order Information: Details of the food products you order, customization preferences, dietary restrictions or preferences you voluntarily share, and order history.
• Communications: Any messages, feedback, reviews, or other communications you send to us through our website, email, or other channels.
• Marketing Preferences: Your preferences regarding receiving marketing communications from us, including email newsletters, promotional offers, and loyalty program information.
• Loyalty Program Data: Points earned, rewards redeemed, and participation history in any loyalty or rewards program we operate.

2.2 Information Automatically Collected

When you access or use our website, certain information is automatically collected about your device, browsing behavior, and patterns. This information includes:

• Device Information: IP address, browser type and version, operating system, device identifiers, screen resolution, and hardware configuration.
• Usage Data: Pages you visit on our website, links you click, time and date of your visit, time spent on each page, referring URL, and navigation paths through our website.
• Location Data: General geographic location based on your IP address. If you use our mobile services or grant permission, we may also collect more precise location data to provide delivery services.
• Log Data: Server log files that record your activity on our website, including error messages, access times, and other technical information.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies. See our Cookie Usage section below for more details.

2.3 Information From Third Parties

We may receive information about you from third parties, including:

• Social Media Platforms: If you choose to connect your social media accounts to our services or interact with our social media pages, we may receive information from those platforms in accordance with their privacy policies and your privacy settings.
• Payment Processors: Confirmation of payment authorization and transaction status from our payment processing partners.
• Delivery Partners: Delivery status and related information from third-party delivery services we may partner with.
• Analytics Providers: Aggregated and anonymized data about website usage and performance from analytics service providers.
• Marketing Partners: Information that assists us in understanding our customer base and improving our marketing efforts.

3. How We Use Your Information

We use the information we collect for various purposes related to providing, improving, and promoting our food services. Specifically, we use your information for the following purposes:

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, including payment processing and delivery coordination.
• To create and manage your customer account.
• To send you order confirmations, updates, and receipts.
• To facilitate delivery of your orders to the correct address.
• To handle returns, refunds, or complaints related to your orders.
• To manage our loyalty and rewards programs.
• To respond to your customer service inquiries and support requests.

3.2 Website Operation and Improvement

• To maintain and improve the functionality and performance of our website.
• To personalize your experience on our website, including remembering your preferences and past orders.
• To conduct analytics and research to understand how our website is used and to improve our services.
• To detect, prevent, and address technical issues, security breaches, and fraudulent activity.
• To monitor and analyze usage patterns and trends.

3.3 Marketing and Communications

• To send you promotional materials, special offers, and information about new menu items or services, where you have consented or where permitted by applicable law.
• To send you our email newsletter if you have subscribed.
• To display targeted advertising on third-party platforms based on your interests and interactions with our services.
• To conduct surveys and gather feedback to improve our products and services.
• To administer contests, promotions, and other marketing initiatives.

3.4 Legal and Compliance Purposes

• To comply with applicable laws, regulations, and legal processes.
• To enforce our Terms of Service and other agreements.
• To protect the rights, property, and safety of Pizza Luce, our customers, and the public.
• To respond to lawful requests from public authorities, including law enforcement agencies.

4. How We Share Your Information

We do not sell your personal information. However, we may share your information with certain third parties under the circumstances described below. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

4.1 Service Providers

We may share your personal information with third-party service providers who perform services on our behalf, including:

• Payment Processors: To securely handle payment transactions.
• Delivery Services: To coordinate and fulfill food deliveries to your address.
• Cloud Hosting Providers: To host our website and store data securely.
• Email Marketing Platforms: To send you marketing communications and newsletters.
• Analytics Providers: To help us understand website usage and improve our services.
• Customer Support Tools: To manage and respond to customer service inquiries.
• Advertising Partners: To deliver targeted advertisements on our behalf.

These service providers are contractually obligated to use your information only for the purposes of providing their services to us and are prohibited from using or disclosing your personal information for their own commercial purposes.

4.2 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you by email and/or prominent notice on our website if such a transfer occurs and will inform you of any choices you may have regarding your personal information.

4.3 Legal Requirements

We may disclose your personal information if required to do so by law, or in response to valid legal requests by public authorities, including courts, government agencies, or law enforcement. We may also disclose your information to:

• Comply with a legal obligation or regulatory requirement.
• Protect and defend the rights or property of Pizza Luce.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our services or the public.
• Protect against legal liability.

4.4 With Your Consent

We may share your personal information with other third parties with your explicit consent. You may withdraw your consent at any time by contacting us at [email protected].

5. Cookie Usage and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content and advertisements. Cookies are small text files that are placed on your device when you visit our website.

5.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled. They enable core features such as shopping cart functionality, secure login, and order processing.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website's performance and user experience.
• Functionality Cookies: These cookies allow our website to remember your preferences, such as your location, language settings, and past orders, to provide you with a more personalized experience.
• Marketing and Advertising Cookies: These cookies are used to track your browsing habits and deliver targeted advertisements that are relevant to your interests, both on and off our website.

5.2 Managing Your Cookie Preferences

You have the right to accept or reject cookies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or may not function properly. For more detailed information about our use of cookies and how to manage your preferences, please refer to our Cookie Policy.

6. Data Security

We take the security of your personal information very seriously and have implemented appropriate technical and organizational measures to protect your data against unauthorized access, loss, destruction, or alteration. Our security measures include:

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers. Sensitive payment information is encrypted both in transit and at rest.
• Access Controls: Access to your personal information is restricted to authorized personnel who need access to perform their job functions. All employees with access to personal data are required to maintain its confidentiality.
• Secure Payment Processing: Payment card information is processed through PCI DSS-compliant payment processors. We do not store complete credit card numbers on our servers.
• Regular Security Assessments: We conduct regular security assessments and audits to identify and address potential vulnerabilities in our systems.
• Incident Response: We have established procedures to respond to data security incidents, including notifying affected users and relevant authorities as required by applicable law.
• Data Minimization: We collect only the personal information that is necessary for the purposes described in this Privacy Policy.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The specific retention periods depend on the type of information and the purpose for which it was collected:

When personal information is no longer required for the purpose for which it was collected, we will securely delete or anonymize it in accordance with our internal data retention and disposal procedures.

8. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to respecting and honoring these rights.

8.1 General Privacy Rights

All users of our services may exercise the following rights:

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions.
• Right to Opt-Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.
• Right to Data Portability: You have the right to request that we provide your personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

8.2 California Residents — CCPA/CPRA Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Pizza Luce does not sell your personal information, but you may opt out of data sharing for targeted advertising purposes.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to only what is necessary to perform the services you request.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide you with a lower quality of service as a result of exercising your privacy rights.

To submit a verifiable consumer request to exercise your California privacy rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within 45 days, with a possible extension of an additional 45 days where necessary.

8.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a request to us by:

• Email: [email protected]
• Website: luce-new.rest

We may need to verify your identity before processing your request. This may involve asking you to provide information that matches what we have on file for you. We will process your request within the timeframes required by applicable law.

9. Children's Privacy

Pizza Luce's website, online ordering system, and related services are directed to adults and are not intended for use by minors under the age of 18. We do not knowingly solicit, collect, or process personal information from children under the age of 18. If you are under 18, please do not use our website or provide us with any personal information.

If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

Our practices regarding children's data are also governed by the Children's Online Privacy Protection Act (COPPA) and other applicable U.S. federal and state laws designed to protect the privacy of minors.

10. International Data Transfers

Pizza Luce is based in the United States, and your personal information is processed and stored in the United States. However, some of our third-party service providers may be located in other countries, which means your personal information may be transferred to and processed in countries outside of the United States.

When we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable law. These safeguards may include:

• Entering into data processing agreements with our service providers that include appropriate data protection clauses.
• Ensuring that our third-party service providers are subject to privacy laws that provide an adequate level of protection for your personal information.
• Implementing technical and organizational measures to protect your personal information during transfer.

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and other countries as described in this Privacy Policy. If you have concerns about international data transfers, please contact us at [email protected].

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Pizza Luce. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party websites or services you visit or use. The inclusion of a link to a third-party website on our website does not imply our endorsement of that website or its privacy practices.

This includes third-party services such as:

• Social media platforms (e.g., Facebook, Instagram, Twitter/X)
• Online review platforms (e.g., Yelp, Google Reviews)
• Third-party delivery platforms
• Payment gateways
• Analytics services (e.g., Google Analytics)

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or for other business reasons. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

For significant changes to this Privacy Policy, we will provide you with more prominent notice, such as by sending you an email notification or by displaying a prominent notice on our website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

Your continued use of our website and services following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes.

13. Filing Complaints with Data Protection Authorities

If you believe that we have not handled your personal information in accordance with applicable privacy laws or this Privacy Policy, you have the right to file a complaint with the appropriate regulatory authority.

13.1 Federal Trade Commission (FTC)

In the United States, the Federal Trade Commission (FTC) is the primary federal agency responsible for consumer protection and enforcement of privacy laws. If you believe your consumer privacy rights have been violated, you may file a complaint with the FTC:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580

13.2 California Privacy Protection Agency (CPPA)

If you are a California resident and wish to file a complaint regarding our compliance with the CCPA/CPRA, you may contact the California Privacy Protection Agency:

• Website: cppa.ca.gov
• Email: [email protected]

13.3 State Attorney General Offices

Many U.S. states have Attorney General offices that handle consumer privacy complaints. You may file a complaint with the Attorney General's office in your state of residence. We encourage you to contact your state's consumer protection office for guidance on the complaint filing process.

Before filing a complaint with a regulatory authority, we encourage you to contact us directly so that we can attempt to resolve your concerns. We are committed to working with you to address any privacy-related issues promptly and effectively.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy-related inquiries promptly and transparently.

When contacting us regarding a privacy request or inquiry, please include:

• Your full name and email address associated with your account (if applicable).
• A clear description of your request or concern.
• Any relevant details that will help us identify and process your request efficiently.

We will acknowledge receipt of your inquiry within 5 business days and will work to resolve your concern as quickly as possible, within the timeframes required by applicable law.