Cookie Policy

Last Updated: July 1, 2026

1. Introduction

Welcome to Pizza Luce. This Cookie Policy explains what cookies are, how we use them on our website (luce-new.rest), and how you can control your cookie preferences. This policy should be read alongside our Privacy Policy and Terms of Service.

Pizza Luce operates this website to provide information about our food services, facilitate online orders, and deliver a better user experience. To do this effectively, we use cookies and similar tracking technologies.

We are committed to transparency about our data practices. This Cookie Policy is designed to help you understand exactly what information we collect through cookies, why we collect it, and what choices you have regarding its use. If you have any questions after reading this policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners and operators.

Cookies perform a range of different functions. Some cookies are essential for the technical operation of a website — without them, certain features simply would not work. Other cookies help website owners understand how visitors interact with their site, enabling continuous improvements. Still others are used to deliver targeted advertising based on your browsing interests.

Cookies typically store a range of information, including:

  • Your session ID and login status
  • Your preferences and settings (such as language or region)
  • The pages you have visited and links you have clicked
  • The device and browser you are using
  • Your approximate geographic location (based on IP address)
  • Information about how you arrived at our website (e.g., through a search engine or advertisement)

Cookies are not programs and cannot be used to run programs or deliver viruses to your device. They are generally safe and are a standard part of how modern websites operate.

2.1 First-Party vs. Third-Party Cookies

First-party cookies are set directly by Pizza Luce (the website you are visiting). These are generally used to remember your preferences and enable core website functionality.

Third-party cookies are set by external services that we use on our website, such as Google Analytics, Google Ads, and social media platforms. These third parties have their own privacy and cookie policies, which we encourage you to review.

2.2 Session vs. Persistent Cookies

Session cookies are temporary and are deleted from your device as soon as you close your browser. They are typically used to maintain your session as you navigate through our website.

Persistent cookies remain on your device for a set period of time (as specified in the cookie) or until you manually delete them. These cookies are reactivated each time you visit the website that created them.

3. How We Use Cookies

Pizza Luce uses cookies for several key purposes:

  • To ensure the website functions properly: Essential cookies allow you to navigate our website and use features such as the online ordering system and shopping cart.
  • To analyze website performance: Analytics cookies help us understand how visitors interact with our website so we can identify areas for improvement.
  • To remember your preferences: Functional cookies allow us to remember choices you have made, such as your preferred location or language settings.
  • To deliver relevant advertising: Advertising cookies allow us and our partners to show you advertisements that are relevant to your interests, both on our website and on third-party websites.
  • To support social media features: Social media cookies allow you to share our content or interact with social media platforms directly from our website.

4. Types of Cookies We Use

The following sections describe the categories of cookies used on luce-new.rest.

4.1 Essential Cookies

These cookies are strictly necessary for the website to function correctly. They enable core features like navigation, security, and the online ordering process. Without these cookies, you would not be able to use our website effectively. Because they are strictly necessary, they do not require your consent under applicable law; however, we believe in full transparency and include them here for your information.

Essential cookies may be used to:

  • Maintain your session as you navigate between pages
  • Keep items in your online order cart
  • Apply security measures to protect your account and our website
  • Remember that you have accepted or declined our cookie notice

4.2 Analytics Cookies

Analytics cookies help us understand how visitors use our website by collecting and reporting information anonymously. This data helps us improve our website design, content, and user experience. We use Google Analytics as our primary analytics provider.

Analytics cookies may collect information such as:

  • The pages you visit and the time you spend on each page
  • How you arrived at our website (e.g., search engine, direct visit, referral link)
  • The device, browser, and operating system you use
  • Your approximate geographic location
  • Actions you take on the website, such as clicking buttons or completing forms

4.3 Functional Cookies

Functional cookies enable enhanced features and personalization. They may be set by us or by third-party providers whose services we have added to our website. If you disable these cookies, some or all of these features may not function properly.

Functional cookies may be used to:

  • Remember your preferred Pizza Luce location
  • Retain your order history for faster reordering
  • Deliver embedded maps and restaurant locator features
  • Enable live chat or customer support widgets

4.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are typically placed by advertising networks with our permission and remember that you have visited our website. This information may be shared with other organizations such as advertisers.

We use Google Ads cookies and may use cookies from other advertising platforms to measure the performance of our marketing campaigns and to retarget visitors who have shown an interest in our menu or services.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on luce-new.rest, including their names, purposes, types, and durations.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how you use the website. Used to distinguish users and track sessions across multiple visits. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how you use the website. This cookie stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits data collection on high-traffic websites to prevent server overload. Analytics 1 minute
_gcl_au Google Ads Used by Google Ads to store and track conversions. Measures the effectiveness of advertisements and records click activity from ads that link to the website. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior across websites to show relevant ads. Advertising 3 months
cookieconsent_status Pizza Luce (First-party) Stores your cookie consent preference so that the cookie consent banner is not shown on every page visit. Essential 1 year
session_id Pizza Luce (First-party) Maintains your session as you navigate the website, including your online ordering cart contents and login status. Essential Session (deleted on browser close)
cart_token Pizza Luce (First-party) Stores a unique token for your online ordering cart so that items are not lost if you navigate away from the ordering page. Functional 30 days
preferred_location Pizza Luce (First-party) Remembers the Pizza Luce location you selected most recently so you do not need to re-select it on future visits. Functional 6 months
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and measure user engagement across sessions and campaigns. Analytics 2 years

Note: The cookies listed above represent the primary cookies in use at the time this policy was last updated (July 1, 2026). Additional cookies may be added as we update our website and services. We will update this table accordingly.

6. Legal Basis for Using Cookies

Pizza Luce operates in the United States. Our use of cookies is governed by applicable U.S. law, including the Federal Trade Commission Act (FTC Act), which requires businesses to be transparent about their data collection and use practices. For visitors from California, we also comply with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which grant California residents specific rights regarding the use of their personal information, including information collected through cookies.

Under these laws:

  • Essential cookies do not require explicit consent as they are strictly necessary for the operation of the website.
  • Analytics, functional, and advertising cookies are used on the basis of your consent, which you provide by continuing to use our website after being presented with our cookie notice, or by actively accepting cookies through our cookie preference center.
  • California residents have the right to opt out of the "sale" or "sharing" of their personal information. Certain uses of advertising and analytics cookies may constitute sharing of personal data under California law. Please see Section 8 for information on how to exercise your rights.

7. How to Manage and Disable Cookies

You have several options for managing and controlling the cookies that are placed on your device. Please note that disabling certain cookies may affect the functionality of our website and your user experience.

7.1 Browser Settings

All modern browsers allow you to control cookies through their settings. You can typically find these settings in the "Privacy," "Security," or "History" section of your browser's settings menu. Here is how to access cookie settings in common browsers:

  • Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data.
  • Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data.
  • Apple Safari: Go to Preferences > Privacy > Manage Website Data.
  • Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data.
  • Opera: Go to Settings > Advanced > Privacy & Security > Site Settings > Cookies and site data.

Through your browser settings, you can:

  • Block all cookies from being set on your device
  • Block only third-party cookies
  • Delete all existing cookies from your device
  • Receive a notification each time a cookie is set, allowing you to accept or refuse it individually
  • Allow cookies only from specific websites

7.2 Opt-Out Tools Provided by Third Parties

In addition to browser-level controls, many of our third-party cookie providers offer their own opt-out mechanisms. We encourage you to use the following resources:

Provider Opt-Out Tool Description
Google Analytics Google Analytics Opt-Out Browser Add-On Install this browser extension to prevent your data from being collected by Google Analytics across all websites.
Google Ads Google Ads Settings Manage your personalized advertising preferences for Google Ads across Google's ad network.
Facebook (Meta) Facebook Ad Preferences Manage how Facebook uses your data for ad targeting and personalization.
Network Advertising Initiative NAI Opt-Out Tool Opt out of interest-based advertising from multiple participating ad networks at once.
Digital Advertising Alliance DAA Opt-Out Tool Use the DAA's WebChoices tool to opt out of interest-based advertising from participating companies.

7.3 Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity to be tracked. At this time, there is no universally accepted standard for how websites should respond to DNT signals. We will continue to monitor the development of a DNT standard and update our practices accordingly.

7.4 Mobile Devices

If you access our website via a mobile device, you can typically find cookie and advertising preference settings in your device's operating system settings. On iOS, go to Settings > Privacy & Security. On Android, go to Settings > Privacy. You may also reset your mobile advertising identifier through your device settings to opt out of interest-based advertising.

8. Impact of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may have the following impacts on your experience at luce-new.rest:

  • Essential cookies disabled: The website may not function correctly. You may not be able to add items to your cart, complete an online order, or log in to your account. Session-related features will not work.
  • Analytics cookies disabled: We will be less able to understand how visitors use our website, which may slow our efforts to improve the user experience. Your individual browsing will not be affected.
  • Functional cookies disabled: You may need to re-enter your preferred location every time you visit. Personalization features will not be available, and your order history may not be retained for quick reordering.
  • Advertising cookies disabled: You will still see advertisements, but they will be less relevant to your interests. You may see the same advertisements more frequently. We will be less able to measure the effectiveness of our marketing campaigns.

We recommend enabling at minimum essential and functional cookies for the best experience on luce-new.rest. You can always adjust your preferences at any time.

9. California Privacy Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information, including information collected through cookies.

These rights include:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect through cookies and other means, the sources of that information, and how we use it.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. Certain advertising cookies used on our website may involve the sharing of personal information with third parties for cross-context behavioral advertising. To opt out, please use the opt-out tools referenced in Section 7.2 or contact us directly.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information in Section 11 below.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our business practices. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

If we make significant changes to this Cookie Policy, we may notify you through a prominent notice on our website or by other appropriate means. Your continued use of luce-new.rest after any changes to this policy constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Pizza Luce — Contact Information

When contacting us regarding this Cookie Policy, please include "Cookie Policy Inquiry" in the subject line of your email and provide sufficient information to allow us to respond to your request effectively.


This Cookie Policy was last updated on July 1, 2026 and applies to all users of luce-new.rest. This policy is governed by the laws of the United States and, where applicable, the State of California.